Premium retail environment in a Chinese city
All programmes
Hangzhou2 days (extendable)

China Consumer Market

Explore the new expectations, channels and brands reshaping the world's most dynamic consumer economy.

Retail innovationDigital commercePremium consumers

Why Hangzhou

Hangzhou is Alibaba's home turf and, by extension, the birthplace of modern Chinese e-commerce. It is one of the few cities where you can see the full loop in a single trip: the platform, the brands that grew up on it, and the factories behind them.

Industries covered

  • E-commerce & platform economy
  • FMCG & beverages
  • Small appliances & new retail
  • Smart home

Sample itinerary

Day by day.

Every itinerary is a starting point. Visits, session topics and duration are tailored to your team's priorities before departure.

Day 1The Platform and the New-Retail Playbook

10:00–12:30

Alibaba

Building 5 Campus, Hangzhou

One of the world's largest e-commerce platforms, now expanding into cloud, AI and digital-economy infrastructure. Campus tour followed by a themed session on the digital-intelligence economy.

Why visit

The reference point for platform-driven commerce in China. Most consumer brands you will meet elsewhere on this trip built their growth playbook on this platform. A live view of how a platform company is repositioning around AI and the digital-intelligence economy.

13:30–16:30

Joyoung

Culture Zone & Smart Factory, Hangzhou

Inventor of the soymilk maker and a category leader in e-commerce small-appliance sales. Brand culture zone, product showroom, smart-manufacturing workshop tour and a session on brand marketing.

Why visit

A single-category inventor that used e-commerce to become a small-appliance category leader — a clean case study in platform-driven brand growth. A genuine working factory tour, more hands-on than a standard corporate presentation.

Day 2FMCG Distribution and Premium Branding

09:30–12:00

Wahaha

Industrial Park, Hangzhou

One of the world's largest beverage producers, built on an FMCG distribution network established almost entirely offline. Industrial park tour and a session on building China's most extensive distributor network.

Why visit

A three-decade offline distribution network, worth understanding before assuming every Chinese consumer brand wins through e-commerce alone. A useful counterpoint to the platform-native brand growth seen on Day 1.

13:00–16:00

Robam Appliances

Smart Manufacturing & Logistics Base, Hangzhou

The leading brand in China's kitchen-appliance category. Brand heritage exhibit, digital smart-manufacturing base, smart warehousing and logistics base and a session on smart manufacturing.

Why visit

A premium-positioned domestic brand that grew on quality and design rather than competing purely on price — relevant for anyone studying premiumisation in the Chinese consumer market. A concrete look at the warehousing and factory operations behind a household appliance brand.

Investment

From £500–£1,000 per delegate

Pricing is per delegate and scales with group size. Larger delegations benefit from a lower per-head rate. All itineraries are fully customisable — visits, session topics and duration can be tailored to your team's priorities.

Included

  • All company visits and private sessions
  • Dedicated programme director throughout
  • Pre-departure briefing and post-programme debrief
  • Ground logistics and in-city transfers

Not included

  • International flights
  • Hotel accommodation
  • Meals unless specified

Who is this for

Commercial, marketing and strategy leaders from European and US consumer-facing businesses seeking a direct view of China's consumer landscape, digital channels and brand dynamics.

Typically 8–20 delegates. Smaller executive groups (4–7) can be accommodated with adjusted pricing.

Available dates

Bespoke dates are available for groups of 10 or more. Contact us to discuss availability.

Check availability

Apply for 2027

Discuss your delegation.

Tell us about your team's priorities and we will shape an itinerary around the conversations that matter most to you.

Enquire about this programme
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